FasTrack™ Marketing Services
Accelerating Success in Domestic, Export, Import & International Markets
Mission
To use our unique FasTrack™ marketing services to assist our clients worldwide accelerate their success in domestic, export, import, and international markets by maximizing the client’s growth and profitability at home and abroad.
The Opportunity
Clients use our marketing group’s FasTrack™ research, consulting, and training methodologies to swiftly and smoothly identify, enter, expand, and penetrate high-potential domestic and foreign markets and to globally source high-quality and low-cost products, services, and technologies.
FasTrack™ Marketing Services
The primary services include:
Targeting High-Potential Markets and Customers. GRA implements a three-phased screening process for collecting worldwide indicators of market potential and for targeting the client’s highest potential country markets and global customers. The process results in a focused allocation of resources on the markets and customers offering the greatest opportunity for sales, profits, and growth.
Developing Competitive Market Entry & Expansion Strategies. GRA rigorously analyzes and identifies the most appropriate market segment, distribution channels, competitive pricing, and market entry or expansion strategies. The process results in the positioning of the company as a highly effective competitor and desired supplier in the market.
Identifying and Selecting Preferred Partners. GRA searches out, screens and qualifies, and assists in starting up agent, distributor, or other forms of preferred partner relationships. The process results in the selection of high-potential partners that have the interest, capability, and capacity to assist the client achieve its sales, profit, and growth objectives in the identified market.
Charting and Developing the Export Process. GRA charts the current and an improved flow of the company’s export process from the receipt of an inquiry to the collection on the sale, and GRA assists the client’s personnel in mastering the process skills and tasks needed to more effectively implement the export process. The activity results in improved service to the international customer, greater internal efficiencies, and an increased capacity to expand international sales.
Sourcing Products, Services, and Technologies. GRA identifies a range of potential suppliers, screens and qualifies suppliers based on pre-determined criteria, and assists in establishing sourcing relationships with the preferred suppliers. The process results in the selection of dependable and competitive suppliers of the desired quality products, services, or technologies.